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Amsoil Celebrating 31 Years of Excellence

AMS OIL First in Synthetics

Albert J. Amatuzio, President and CEO of AMSOIL Inc., recently announced that the phrase "First in Synthetics" is now part of the AMSOIL registered trademark. No other oil company in the world can claim to be first.

Mr. Amatuzio told an interesting story as to how this came about. AMSOIL applied to have this statement registered and was told that they must prove to the trademark officials, by documentation, that AMSOIL Synthetic Motor Oil was the first, historically, since 1972. However, they also said that by claiming to be first, we were insinuating Amsoil has the best oil (or #1/first) from a quality or performance standpoint.

So AMSOIL INC. had to convince the trademark officials that Amsoil had the best lubricants to also claim to be first. AMSOIL proceeded to present comparison documentation and test results backing up the claim that AMSOIL was also the best. Yes! The trademark officials accepted the documentation to allow AMSOIL to use "first" in their trademark.

But the process was not through. The procedure now required the government to notify all other oil manufacturers that would be impacted by the decision, so they would have input before this decision would be official.

Oil manufacturers were notified in writing and given 90 days to object, comment or respond. The 90 days elapsed without a peep!

AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his commitment to high quality and his belief that consumers would respond to a superior product. The company has remained true to these ideals; its history is a checklist of revolutionary products that have withstood the tests of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its Commitment to Excellence as a historical responsibility, and A.J. Amatuzio’s energy and vision continue to drive the company forward.

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